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B&Q Merchant Hub – Sell on diy.com
2,000+ Merchants 2.1m+ Products 464m Annual Visits 92% Brand Awareness Click & Collect Live for merchants across 300+ stores
2,000+ Merchants
2.1m+ Products
464m Annual Visits
92% Brand Awareness
Click & Collect Live across 300+ stores

Why sell with B&Q

1 Billion GMV since launch.
And we're just getting started.

As we continue building the destination for Everything for the Home, we're looking for brands, manufacturers and retailers who want to grow their online sales through the UK's leading home improvement retailer.

445m
GMV
in FY 2025–26
5x faster
sales growth for merchants who took part in Black Friday 2025
300+
stores with Click & Collect
live for marketplace sellers
464m
annual visits
to diy.com

Instant brand credibility

B&Q has been a trusted name in DIY and home improvement since 1969. Selling on our marketplace gives you instant credibility with millions of potential customers.

Low fees, high return

Pay a small subscription fee and we only charge commission when you've made a sale. You sell it, you ship it — keeping tighter-margin products profitable.

Real growth, real fast

With 464m annual visits and 15% of new marketplace customers going on to purchase a 1P product, the opportunity to grow your revenue quickly is enormous.

Click & Collect across 300+ stores

Give your products in-store presence. With 200k Click & Collect orders and a 10% in-store conversion rate, your brand reaches customers beyond the screen.

International expansion

Kingfisher operates across Europe. As we continue our international expansion, sellers on B&Q Marketplace get early access to new markets and cross-border reach.

Dedicated merchant support

You’ll be supported every step of the way. Our Business Development team will help you get started, our dedicated Onboarding team will guide you through getting your shop live, and our Account Growth team will provide ongoing support and strategic guidance to help you grow.

Getting started

Start selling in three simple steps

1

Apply to become a merchant

Complete our simple application form and provide us with the requested information to see if you're the right fit for B&Q.

2

Upload your products

Easily integrate your catalogue. Once your products are live, customers can purchase directly from you on our marketplace.

3

Watch your revenue grow

As customers buy your products, your dashboard shows revenue in real time. Along with ongoing support to maximise your performance.

1

Apply to become a merchant

Complete our simple application form. A Business Development Representative will guide you.

2

Upload your products

Easily integrate your catalogue. Live and selling in under five working days.

3

Watch your revenue grow

Track performance in real time with ongoing support from the Account Growth team.

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